Cabela’s Apparel
Cabela’s is known as “The World’s Foremost Outfitter” and it was essential to convey the outdoor lifestyle throughout their apparel line.
Programs: Photoshop, Illustrator
MyPillow Packaging
When I first started at MyPillow, their packaging had no cohesion or graphic standards. The first task was to create new design guidelines that could easily be followed including logo use, typography, colors, and layout. The MyPillow blue was updated after working closely with the CEO for his specific tastes as well as originally focusing on the box designs for retail. Marketing also wanted each product line to have it’s own specific color associated with it (MyPillow Blue, Travel Pillow Green, Topper Lavender etc.)
Programs: Photoshop, Illustrator, InDesign, Blender 3D
Of Stone & Steel
Of Stone & Steel is a fantasy epic of a young boy thrust into the search for a legendary sword in order to fight against the brutality of his world. The cover illustrates the battle that thrust the world into darkness and foreshadows the journey to come.
Programs: Photoshop, Illustrator
MyStore.com
MyStore.com is a platform designed to highlight USA entrepreneurs and offer a curated selection of goods. Each vendor has a unique story and the overall theme and flow of the site was designed to match that. It was my job to define the look and flow of the overall site.
Programs: Photoshop, Illustrator, Figma, Magento 2.0
MyPillow Printed Advertising
Inserts and mailers have always been a staple of retail marketing. We ran many different promotions throughout the year and our printed materials were designed to grab the customers attention and drive conversions.
Programs: Photoshop, Illustrator
JC Customs
Where creativity and fabrication collide. J Curtis Customs is my passion project where I get to stretch my design legs outside of the corporate world. It is also where I play around with photography, video editing, and some sound production.
MyPillow Digital Marketing
During the holiday season, MyPillow runs their biggest sales of the year. They had become accustomed to more of a bland marketing style that I wanted to update to create more feel-good vibes. Each square for PPC campaigns were designed to flow with each other and relate to the landing page that accompanied them.
Programs: Photoshop, Illustrator, Unbounce, Facebook Ads Manager
MyPillow / MyStore Trade Show Booth
This trade show booth was designed to be modular so that it could be adjusted to fit multiple floor plans. Sales wanted an open area for foot traffic while also displaying the most popular products for retail.
Programs: Photoshop, Illustrator, Blender 3D
Monster Jam World Finals
During my time at Logo Capital, I had the chance to work with Feld Motorsports on some fun and cool tees for their Monster Jam series. These were for their World Finals that are held in Las Vegas each year. The gambling motif is seen throughout.
Programs: Photoshop, Illustrator, T-Seps
J. CURTIS CUSTOMS 